Project / 001 · Concept project
A performance-led concept that makes a local detailing business feel more premium, focused, and easier to book.
Automotive / concept homepage1440 × 900
The goal is not to make every project look like KRD Websmith. The goal is to make each interface feel native to the business it represents.
01 / Context
Automotive businesses in this category typically run a template site or a social profile. There was no prior KRD build to redesign, so this starts from the category itself: what a customer actually needs to see before they commit.
Above the fold1440 × 900
02 / Problem
Detailing websites often use the same aggressive template language, which makes businesses blur together.
Interface detailCrop
03 / Direction
Use strong typography, confident contrast, package clarity, and fewer but stronger calls to action.
Full page / hover to scroll1440 × 900
04 / Build
Hand-written semantic HTML and CSS with a small amount of JavaScript. A single type and spacing system, real photography, and no framework overhead — so the page stays fast and the layout holds at every width.
Component / detailCrop
05 / Mobile
The phone layout is designed, not stacked. Type scales down deliberately, touch targets stay large, metadata compresses, and the primary action stays reachable without hunting.
Desktop1440 × 900
Phone390 × 844
06 / Result
Help customers understand the offer faster and make the brand feel worth a premium price.
Full mobile page / hover to scroll390 × 844