Process / Scope to launch
How the work
gets made.
You should know what is happening, what I need from you, and what comes next. No mystery, no invented ceremony.
The five stages
Understand
Define the business, audience, current site, required pages, and what the new website actually needs to accomplish.
Direction
Establish typography, image language, page hierarchy, interaction style, and the customer journey before polishing screens.
Build
Code the approved direction for desktop, tablet and mobile with the required forms, content and interactions.
Refine
Test on real screen sizes, review the details, and complete the agreed revision rounds before anything ships.
Release
Deploy the approved site, verify the live domain and forms, and hand over a working system you own.
What you get
at every stage.
Each stage ends with something you can look at and respond to, so the project never disappears into silence.
Scope → Direction → Build → Refine → Release